Building with AI #3

In this episode of Built with AI, Brandon joins Jack to discuss building products with AI, agency creative, and the distribution work that helps a product grow.

They review Gridbank and Dan's UGC, two products that give brands access to real-person video clips. The clips can provide hooks and product creative without sending a product to a creator. They also discuss how a landing page should show the product clearly and make the use case easy to understand.

Jack shows sites and Shopify themes built with AI. He can recreate a reference site, adapt it to a brand, and replace the products and media. Brandon shows a drawing game he built with Astra for his children. The examples lead to a discussion about how AI changes the cost and speed of product development.

Brandon and his brother-in-law bought the recipe app Pichi for $9,000. The app was producing about $2,600 in monthly recurring revenue, with about $900 in monthly operating costs. They plan to add grocery lists and meal plans, then use AI tools to help improve and grow the product.

The group discusses how recipe software can combine personalization with recipes from chefs, creators, and people whose food users already follow. They consider a product that turns food photos into recipes and lets users save the dishes they want to cook.

The episode also covers distribution. AI can help a small team build websites, games, and software, while trusted audiences, useful partnerships, and a clear product position help those products reach customers.

Chapters 00:00 Landing pages, Gridbank, and Dan's UGC 04:34 Building sites and Shopify themes with AI 08:00 A drawing game built with Astra 09:17 Buying the recipe app Pichi 11:43 Personalization and chef-created recipes 14:36 Recipes from creators and public food posts 16:11 Designing a faster recipe discovery product 24:27 AI, knowledge, and the loss of mystery 29:33 AI agencies, brand sites, and distribution